Don't forget during these challenging times to focus on what works and some top engaging tools: Most consumers prefer to receive new product information and coupons in their mailbox even the younger crowds, postcards work well because people keep the ones they have interest in for future consideration or as notes that are easy to post and take advantage of the sunnier nicer weather days this year because we know everyone is in a better more optimistic mood then! Human nature is powerful so balance that with relevant timely earth friendly considerate messages that tout your benefits!

The Debbie's have turned Rev Up Now into a marketing entry door to their independent firms, check them out at http://www.NewhouseStrategicMarketing.com and http://www.CreativeWebsiteMarketing.com pick the marketing service you need and bring in the leads!

Happy New Year, time to hang on tight and kick butt in marketing.

For those of you that have been tracking where your leads come from during fast times you just might be ahead if you can keep tapping into those proven paths and expand upon them. Those that haven't been tracking can start with their existing base for referrals and expand with past and current customers.

Take advantage of this tighter economy to scrutinize what you are doing in marketing and how it performs, research new techniques and test drive them since you may be able to take some time to implement these yourself directly so when the economy picks up you will have new marketing tools ready to go and be better organized in your promotional efforts with evaluations.

Make sure you can validate why your services or product fit the audience today, several marketing messages must be adjusted during tighter times and reductions need to be found. For example with my marketing services I can coach more and provide the critical points while the clients can take on more of the administrative/management portion of the work to save funds, we can evaluate suppliers, materials, and rank marketing efforts by results with our extensive experience to assist customers with choosing what will work best for them. The key is not to let experts go, but to really tap into their area of expertise and stay focused.

Authors & Marketing Professionals included in the new Guerrilla Marketing On The Front Lines Book are: Mark Victor Hansen, Jay Conrad Levinson-Father of Guerrilla Marketing, Mitch Meyerson-Founder of Guerrilla Marketing Coaching, David Wood, Alex Mandossian, C.J. Hayden, Mary Eule Scarborough, William Reed, David L. Hancock, Lorrie Morgan-Ferraro, Jenny Hambry, Grant Hicks, Al Lautenslager, Craig Valentine, Rick Frishman, Kip Gienau, Martin Wales, Richard D. Bailey, Amy J. Belanger, Debbi Bifulco, Michael Port, James Dillehay, Blain Oelkers, Roger C. Parker, Leslie Hamp, John Williamson, Debbie Newhouse, Sheldon Snodgrass, Monroe Mann, Bea Fields, Todd Beeler, David A. Scarborough, Travis Greenlee, Bob Baker, Dearl Miller, and Matt Bacak.

It's official the new Guerrilla Marketing On The Front Lines Book is #1 Amazon.com Bestseller in the Entrepreneurship Category! Several are finding new marketing tactics and inspiration for their businessses, so you might want to check it out!

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Debbie Newhouse Chapter 25

New Guerrilla Marketing Book, Guerrilla Marketing On The Front Lines: 35 World Class Marketing Coaches Reveal Their Inside Secrets To Send Your Profits Soaring is Now Available at Amazon.com and Barnes & Noble.

This newly released book contains lots of concrete facts, information and inspiration to help you look at your business differently, and to lift your spirits if you are struggling in the current economy.

These coaches each zero in on their challenges and how they overcame obstacles to become the World Class Guerrilla Marketing Coaches around the world today.

Mitch Meyerson and Jay Conrad Levinson deliver their professional words of wisdom with zest and vigor!

An important note is that these authors did not pay to be in this book, they were selected by Jay and Mitch by submitting stellar chapter proposals in mid 2006. What a great way to express the influence Guerrilla Marketing has had on working professionals and how it still works today.

Thanks Jay Levinson-you started it all!

Interesting article in "Promo Magazine by Peter Meyers" today regarding how the young prefer mail, yes they said direct mail not email for information. They defined young from 18-34 years old and listed privacy for the main reason.

The other surprise was that this age group preferred direct mail more strongly than the other groups surveyed.

This group could be tired since they have been using the Internet and email longer than most, which could explain for their strong preference to receive product/service information via direct mail instead.

What I took away was to review how customers want to receive information, it might surprise you and to keep checking since it could change.

The other articles I have read recently are also warning us to be careful with phone text messages- I agree since it feels like the old days of receiving promotional faxes at your expense (your paper, ink, etc.).

Courtesy is still in style!